About this book

More patients than ever are electing to have some type of cosmetic procedure to look and feel their best.  The aesthetic industry is a bigger business than ever and growing every day.  Not surprisingly, the aesthetic buyer tends to demonstrate more consumer behaviors than patient behaviors when considering a provider.  Does your practice or medical spa have the people and processes in place to meet this growing demand?

The Art of the Aesthetic Practice provides you with a blueprint to help identify the aesthetic patient’s buying habits and learn how to position your business to exceed patient needs.  You will learn proven strategies to attract & retain highly satisfied clients who become your biggest advocates.

About the Author

Ashley Cloud is a consultant, speaker, and #1 bestselling author with over 17 years in the medical aesthetics industry. She is dedicated to empowering practices and medical spas to create and market world-class services by implementing strategic, patient-centric, and results driven processes, resulting in meaningful profit for her clients and positive transformation in patient’s lives. Ashley lives in Colorado with her husband and their dogs & horses ~ aka “the kids.”